When to Expand Your ICP vs. Double Down
Expansion feels like growth; often it dilutes. A decision rule for when the list is the problem.
DEFINITION
What is this about?
Expand the ICP only when the current segment is saturated and conversion data shows where adjacent demand shares the same buying path.
KEY TAKEAWAYS
- Fixture takeaway one for layout QA.
- Fixture takeaway two for layout QA.
- Fixture takeaway three for layout QA.
Sources and Methodology
Methodology
Fixture methodology describing sample, scope, denominator, formula, and limitations.
Limitations
Fixture limitations: placeholder data, not a real benchmark.